Figures from this source ReportedSafari Zone Tottori Dunes participants (prefecture tally via press), 24 November 2017 to 2689,000 peopleReportedTottori event economic effect (tourism spend estimate ~13億 + ad-equivalent ~5億), 24 November 2017 to 26¥1.8bnReportedTottori target for event, 2017¥400m