Figures from this source
- ReportedPokémon US toy-property retail sales, 2025$2.5bn
- ReportedPokémon US toy-property sales growth YoY, 202587%
- ReportedPokémon is Games & Puzzles driver (cards in toy total), 2025
- ReportedExplorative & Other Toys includes NFL/sports trading cards, 2025
- ReportedPlush among steepest decliners 2025, 2025−8%
- EstimatePokémon US toy-property retail sales (implied), 2024$1.34bn
- EstimatePokémon share of US projected toy market, 20255.5%
- EstimatePokémon share of tracked US Games/Puzzles, 202551%