How a cosmetics maker, Naturaglacé, chose creatures for a 2026 make-up line

What this is

How a cosmetics maker, Naturaglacé, chose creatures for a 2026 make-up line: its marketing staff matched each product's function to a creature, the water type Vaporeon for a dewy base and Mew for an all-purpose powder.

How it’s built

1. Read from TPC's own article on the tie-up, May 2026.

What we assumed

Nothing. The figure is used as published.

Sanity check

Pikachu is not mentioned; the article describes the partner, not TPC, doing the matching.

Where it comes from

The line in the source

ナチュラグラッセのマーケティング担当者が注力したのは、ポケモンの個性と各コスメの機能を結びつけることでした。／透明感のある仕上がりを叶える化粧下地には、“みずタイプ”のシャワーズ。

In English

Naturaglacé's marketing lead focused on linking each Pokémon's individuality to each cosmetic's function. / For the base that gives a translucent finish, the water-type Vaporeon.