What this is
How many people in Britain recognise Pikachu from a picture: 67% of all adults, about nine in ten Gen Z and millennials, 66% of Gen X and 33% of baby boomers.
How it’s built
- From a YouGov survey published on 26 February 2026 for Pokémon's 30th anniversary, in which respondents were shown an image.
What we assumed
- The survey is representative of Britain.YouGov does not state the sample size or fieldwork dates in the article.
Sanity check
It measures recognition of one character by the general public, not fandom, and does not compare Pikachu with other characters; sample size and fieldwork dates are not given.
The values
- All britons identify pikachu: 67%
- All britons say Pokémon: 9%
- Gen z millennials: 90-92
- Gen times: 66%
- Gen times aware it is Pokémon: 14%
- Baby boomers: 33%
Some detail is too fine to show here; it is kept in the trainer’s notes.
Where it comes from
30 years of Pokémon: how have Britons engaged with the franchise? YouGov · 26 February 2026 Open the original ↗
The line in the source
fully 67% of Britons could identify the series mascot Pikachu when shown an image ... Pikachu's name recognition stands at only 33% among Baby Boomers
In English
Two-thirds of the GB general public name Pikachu from a picture; about nine in ten under-45s; one in three over-60s.