What this is
The two AppMagic lifetime figures differ by AppMagic's publisher-payout wedge; not a conflict of fact.
The values
- Gross: $9.1bn
- Net: $6.37bn
- Ratio: 0.7
- Matches Q35 D1 lifetime net to gross: 0.7
- Sensor Tower: >$9bn (app stores, basis unstated)
Where it comes from
Our calculation from other figures in the trainer’s notes.
Show the working
- 6.37 / 9.1 = 0.700