What this is
Estimated player spending on Pokémon UNITE’s mobile version: about ¥1.1–1.6bn a year in the years to February 2025 and 2026.
How it’s built
- Take two lifetime-spending figures from AppMagic, an app-data vendor: $82.7m by July 2024 and $107m by October 2026.
- Spread the difference evenly: about $10.8m a year.
- Convert to yen and show net of a 30% store fee up to gross.
What we assumed
- Spending was even across the 27 months between the two vendor figures.A simplification; the research has nothing finer.
- The vendor’s two lifetime figures are on the same basis.Both come from AppMagic, covering Google Play and the App Store.
- Switch spending is left out.It could not be sized, so the true total is higher.
Sanity check
Small next to Pocket. Sales of in-game gems stopped on 27 October 2026 and the game closes on 23 March 2027; refunds of unused gems fall to The Pokémon Company as seller.
Where it comes from
Our calculation from other figures in the trainer’s notes.
Show the working
- Run rate $ million per year: 10.8
- Year to February 2025: ¥1.1–1.6bn
- Year to February 2026: ¥1.1–1.6bn
- Q35 prior year to February 2025 26: ¥1.4–4bn
- Downloads m July 2025: 200
- ¥ per download per year: 5.5 to 8
- (107 − 82.7) / 27 months × 12 = $10.8m a year
- × 0.70–1.00 × 151.14 = ¥1.1–1.6bn (FY2/25)
- × 149.57 = ¥1.1–1.6bn (FY2/26)
- 1.1–1.6bn / 200m downloads = ¥5.5–8.0 per download a year
Where it’s used
Related figures
Built from this one