What this is
The share of Pokémon TCG Pocket player spending The Pokémon Company keeps after app stores and DeNA: about 43–49%, before paying Creatures and its own costs.
How it’s built
- From DeNA’s October 2024–March 2025 figures, DeNA’s share is its filed revenue from The Pokémon Company, ¥35.5bn, over Pocket spending of ¥146–150bn: about 24%.
- Take off app-store fees of 27–33%.
- What is left, 43–49%, is The Pokémon Company’s: about ¥61–76bn in the year to February 2026.
What we assumed
- Pocket spending in the calibration half-year was ¥146–150bn.Derived from DeNA’s reported segment player spending, less an estimate for its other games.
- App stores take 27–33% on average.Standard fees are 30%, with lower and higher rates depending on country and taxes.
- Creatures’ development share is not deducted.It is not disclosed, so this is an upper bound on The Pokémon Company’s economics.
Sanity check
If DeNA’s other games spent at their pre-launch peak, the retained share falls to about 39%. The Pokémon Company books somewhere between net of store fees and gross.
Where it comes from
Our calculation from other figures in the trainer’s notes.
Show the working
- Calibration window: DeNA H2 year to March 2025 (Oct 2024-Mar 2025)
- Segment user spend: ¥188bn
- Segment revenue: ¥55.5bn
- DeNA revenue from TPC year to March 2025: ¥35.5bn
- Pocket gross: ¥146–150bn
- Extreme low gross: ¥128bn
- τ = 35.505/150.3 = 0.236 to 35.505/145.7 = 0.244
- retained = 1 − 0.33 − 0.244 = 0.426 to 1 − 0.27 − 0.236 = 0.494
- Extreme: 188.1 − 2 × 29.9 = 128.3 → τ 0.277 → 0.393
- FY2/26: 143.3 × 0.426 = 61.1
- 154.8 × 0.494 = 76.4
- DeNA 143.3 × 0.236 = 33.9 to 154.8 × 0.244 = 37.7
Where it’s used
Related figures
Built from this one