What this is
Pokémon TCG Pocket’s player spending in its first month, from launch on 30 October 2024: about $200m, with Japan over 40%.
How it’s built
- Estimated by Sensor Tower, an app-data vendor, and reported by Famitsu. Sensor Tower counts total player spending on the App Store and Google Play.
What we assumed
- Sensor Tower’s estimate is taken at face value.Vendors model spending from store data rather than seeing company accounts; their totals can differ from filed figures.
Sanity check
This is gross spending before the app stores’ cut, so The Pokémon Company’s revenue from it is lower. Another vendor’s data later read 80–96% of the figures implied by DeNA’s filings.
Where it comes from
The line in the source
リリースから1ヵ月間 … 収益2億ドル (Sensor Tower) In English
Sensor Tower: 33m+ downloads and ~$200m in first month; Japan >40% revenue share; Sensor Tower revenue = total user spending in App Store and Google Play.