What this is
How much players have spent on Pokémon GO since it launched in July 2016: nearly $9.1bn to July 2026, across Apple's and Google's app stores.
How it’s built
- An estimate by the app tracker AppMagic, reported in the press.
What we assumed
- The tracker's estimate is close to actual spending.Neither Niantic, Scopely nor TPC publishes GO's revenue; app trackers estimate it from store data.
Sanity check
Store spending is before the app stores' cut, and the peak year, to July 2021, was about $1.4bn, which fits a ten-year total of this size.
Where it comes from
Pokémon Go Crosses $9B in Mobile Revenue at its 10th Anniversary Outlook Respawn · 8 July 2026 Open the original ↗
The line in the source
nearly $9.1 billion in cumulative player spending across Google Play and the Apple App Store since its launch in July 2016
In English
AppMagic via Outlook Respawn; store spending gross of store fees; Jul 2025-Jul 2026 US $261.7m and Japan $184.1m; peak year Jul 2020-Jul 2021 $1.4bn.