Japan frames for the japan asia block, year to March 2024 (JTA); FY2025e (Yano); TPC year to February 2026 (P4.D-8)

What this is

Character toys 64,693 = 8.7% and plush 39,060 = 5.3% of non-card. Yano 2024 actual implied by +3.2%: 2,876.7/1.032.

The values

• JTA noncard toy market: ¥742bn
• Cards share of JTA toy market: 27.2%
• Character toys share of noncard: 8.7%
• Plush share of noncard: 5.3%
• P4.D-8 block against JTA noncard: 36.4 to 122%
• P4.D-8 block against Yano FY2025e: 9.4 to 31.5%

Some detail is too fine to show here; it is kept in the trainer’s notes.

Where it comes from

Our calculation from other figures in the trainer’s notes:

• ReportedToy market, total (list price basis), year to March 2024¥1.02tn
• ReportedCard games and trading cards category, year to March 2024¥277.4bn
• ReportedTV/film character toys category, year to March 2024¥64.7bn
• ReportedJapan TV/movie character toys, market at manufacturer suggested retail, year to March 2024¥64.7bn
• ReportedPlush category (character + non-character), year to March 2024¥39.1bn
• ReportedJapan plush (ぬいぐるみ) market at manufacturer suggested retail, year to March 2024¥39.1bn