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Record

A search of every new piece of evidence on Pokémon merchandise for a figure that sizes any category of The Pokémon Company International's Western licensing beyond toys. None was found

2014-2026 (deals); 2023-2025 (figures)

EstimateOur classification of the sources found. An absence of evidence, not proof that the categories are small.

How it’s built

  1. Each new item (Korean bread, Japanese toy and character-market totals, a Japanese bakery, named Western apparel, footwear, home and publishing licensees, and others) was placed by territory and category, and checked for a money figure.
  2. The only money figures found are in Japan and Asia, outside the US arm's territory. The Western names gained a named payee but no amounts.

What we assumed

  • A licensee naming Pokémon without a sales figure gives no usable size.Listing a property says it exists, not how big it is; adding guesses would make the long tail look measured when it is not.

Sanity check

Consistent with the listed licensees' filings, none of which breaks Pokémon out as a quantified driver.

Where it comes from

Our calculation from other figures in the trainer’s notes.

Show the working
  1. classification of new rows by P4 slice and named payee