Where it comes from
Pokemon enjoyed year of 'massive buzz, intense demand and vigorous sales' in 2025 Brands Untapped · 2026 Open the original ↗
The line in the source
According to Circana figures, Pokémon had its best-ever year in the UK, claiming the number one position for the first time, up from number three last year, enjoying 45% growth year-on-year, achieving a 3.7% market share.
In English
UK 3.7% share, +45% year on year, number one.