The value
- 1,000 $ million (lower bound)
Where it comes from
Pokemon Was The Best-Selling Toy Brand Of 2024 Despite No New Game GameLuster (citing Circana Retail Tracking via Mat Piscatella) · 2025 Open the original ↗
The line in the source
Pokémon was the #1 toy property in terms of sales in 2024 – and was the only one to surpass $1 billion in sales!
In English
Circana Retail Tracking (via Mat Piscatella): Pokemon the only US toy property above USD 1bn in 2024.