Where it comes from
Circana reports first half 2025 US and global toy industry performance The Toy Association · 2025 Open the original ↗
The line in the source
Licensed toy sales grew by 17 percent globally and now account for 35 percent of all global toy sales. Pokémon remains the top property for the fourth consecutive year, with sales doubling compared to last year.
In English
Global licensed toys 35% of toys, +17%; Pokemon top property four years running, sales doubled.