Where it comes from
Circana reports first half 2025 US and global toy industry performance The Toy Association · 2025 Open the original ↗
The line in the source
Licensed toys, which account for more than one-third (37 percent) of all U.S. toy sales, grew by nearly four points compared to the first half of 2024, with sales climbing 18 percent.
In English
Circana via Toy Association: licensed toys 37% of US toy sales, sales +18%.