Where it comes from
Pokemon enjoyed year of massive buzz, intense demand and vigorous sales in 2025 Mojo Nation (quoting Circana, TPCi) · 8 March 2026 Open the original ↗
The line in the source
in Germany Pokémon moved up to number one from number two, with 59% growth YOY and a 5.5% market share. In another strong year in Italy, Pokémon retained the top spot, with 70% growth YOY and a market share of 7.1%