What this is
Uniqlo's Pokémon T-shirt prices across three releases using different artwork, 2025 to 2026: kids' shirts stayed ¥990; men's rose from ¥1,500 to ¥1,990.
How it’s built
- Compared list prices for three Uniqlo releases: August 2025 (card art), March 2026 (watercolour game art) and July 2026 (pixel sprites and gym badges).
- Prices from press coverage of each release.
What we assumed
- The men's price change is due to timing, not the art.Both 2026 releases cost ¥1,990 with different art, so the change follows the date.
- Same retailer and garment make the prices comparable.Only the licensed art differs between releases, by design of the comparison.
Sanity check
Three releases at one retailer is a small sample. It says nothing about the royalty Uniqlo pays.
Where it comes from
Our calculation from other figures in the trainer’s notes:
- ReportedUniqlo UT times Pokémon 30th (Mar 2026): art granted, March 2026
- ReportedOfficial art price range, March 2026
Show the working
- see method