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Record

Safari zone 2017 pr value, as of 28 November 2017

0.5 ¥ bn As of 28 November 2017

EstimateOur model or estimate. Treat it as an order of magnitude.

Where it comes from

Japanese-language article, 2017 電撃オンライン · 30 November 2017 Open the original ↗

The line in the source

PR効果（広告換算額）約5億円 (PR effect, advertising-equivalent value, approx. JPY 0.5bn; as of Nov 28.) The headline 1.8bn = 1.3bn spend + 0.5bn ad value, mixing spend and PR value.