A February 2023 statement by The Pokémon Company International's marketing vice president that Pikachu would stay a brand icon as the anime changed its human lead

How it’s built

1. Read from The Pokémon Company International's press release of 24 February 2023 on the new animated series.

What we assumed

Nothing. The figure is used as published.

Sanity check

It is a statement of intent in a press release, not a financial disclosure.

Where it comes from

The line in the source

For 27 years, Pikachu has been synonymous with the Pokémon franchise, and we look forward to seeing this beloved Pokémon continue to have a significant presence in the animated series and remain an icon for the brand.

Where it’s used

• StoryCharacters