Where it comes from
The line in the source
The largest proportion of this revenue – $102.9 bn (£82 bn) – is thought to have come from merchandise.
Explore / Figure
Record
Merchandise share of franchise gross, to April 2024
$102.9bn To April 2024
EstimateOur model or estimate. Treat it as an order of magnitude.
Found in one pass only. The research team reads every source twice, independently; this record turned up in one reading but not the other, so treat it as less certain than its grade.