What this is
Netflix defines views = hours ÷ runtime, so views per hour = 1/runtime. Decomposition: 2025 hours by family × 2024 family views-per-hour gives the counterfactual; actual − counterfactual = within-family runtime change (e.g.
The values
- 2025 views at 2024 family vph m: 75.2
- Delta views m: -10.4
- From family hours mix m: -6.2
- From within family runtime m: -4.2
Some detail is too fine to show here; it is kept in the trainer’s notes.
Where it comes from
Our calculation from other figures in the trainer’s notes.
Show the working
- CY2024 views 81.4m
- counterfactual Σ h25×vph24 = 75.2m
- actual CY2025 71.0m
- hours-mix effect -6.2m, within-family runtime effect -4.2m
- total v/h 0.203→0.170