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Estimated in-person ticket takings at the three 2024 Pokémon GO Fest events, set against the economic impact the game’s operator claimed

GO Fest 2024 (operator's revenue, not TPC's)

EstimateAn estimate: attendance times list price, against a sponsor-commissioned impact study.

What this is

Estimated in-person ticket takings at the three 2024 Pokémon GO Fest events, set against the economic impact the game’s operator claimed: about $4.6–4.8 million, roughly 2% of the claimed impact.

How it’s built

  1. Add the three ticket ceilings: New York $2.06m, Sendai ¥245m ($1.58–1.75m), Madrid €0.88m ($0.92–0.97m).
  2. Divide each by its city’s claimed impact, from a Statista report commissioned by Niantic: New York 1.6%, Sendai 3.3%, Madrid 2.5%; all three 2.3–2.4% of $200m.

What we assumed

  • Each city’s ticket ceiling is right.Each is in-park attendance times the standard price, so it is a ceiling; early-bird pricing would lower it.
  • Exchange rates of ¥140–155 per dollar and $1.05–1.10 per euro.Ranges around recent rates.
  • The commissioned impact figures are taken as published.They are the operator’s own numbers; the point is to show how little of them is ticket money.

Sanity check

This is the game operator’s revenue (Niantic, now Scopely), not The Pokémon Company’s. The impact headline is mostly visitor spending in each city.

The value

  • Combined in person $ m: 4.56 to 4.78

Some detail is too fine to show here; it is kept in the trainer’s notes.

Where it comes from

Our calculation from other figures in the trainer’s notes:

Show the working
  1. NYC $2.06m + Sendai ¥245m …
  2. ÷140 = $1.75m) + Madrid €0.88m (×1.05 = $0.92m
  3. ×1.10 = $0.97m) = $4.56–4.78m
  4. ¥245m ÷ ¥7,396m = 3.3%
  5. €0.88m ÷ €35m = 2.5%
  6. $2.06m ÷ $126

Where it’s used

More figures on Scopely →