Excell Brands, the US distributor The Pokémon Company International agreed to buy in 2026, was founded in 1996

How it’s built

1. From the acquisition announcement on Business Wire.

What we assumed

Nothing. The figure is used as published.

Sanity check

Company-supplied background; it is based in Des Moines, Iowa, and also traded as Excell Marketing.

Where it comes from

The line in the source

Founded in 1996, Excell Brands is a full-service category management and distribution partner.

Where it’s used

• StoryTPCi