What this is
GameStop's collectibles sales, which include trading cards, as a share of all its sales: 7.5% in the year to January 2018, 29.2% ($1,060.2m) in the year to January 2026, and 41.8–45.1% in the next two quarters.
How it’s built
- The four quarters of the year to January 2026 ($211.5m, $227.6m, $256.1m, $365.0m) add to the annual $1,060.2m in GameStop's annual report.
- Each year's collectibles sales were divided by total net sales, from GameStop's SEC filings.
What we assumed
- Collectibles is a fair stand-in for card sales.It also includes toys, apparel and grading services, and GameStop does not break out Pokémon, so the share of cards is lower than the share of collectibles.
Sanity check
Against US sales only, collectibles were 53.6% in the first quarter of the next year; on group sales they were below half, so a claim that they were 'more than half of revenue' holds only on the US basis.
Where it comes from
Our calculation from other figures in the trainer’s notes:
Show the working
- 2025 quarters: 212, 228, 256, 365
- Sum: $1,060m
- Matches annual: yes
- Q1 2026 collectibles over US segment sales: 53.6%
- H1 2026 increment: $266m
- H1 2026 growth: 60.6%
- 211.5+227.6+256.1+365.0 = 1,060.2 (=)
- Shares: 638.7/8,547.1 = 7.5%
- 711.0/8,285.3 = 8.6%
- 737.5/6,466.0 = 11.4%
- 579.9/5,089.8 = 11.4%
- 824.2/6,010.7 = 13.7%
- 964.6/5,927.2 =