What this is
Operators say GO revenue rose in each of 2022-24 while AppMagic's app-store gross fell (912.8 → 841.1 → 796.6). The only GO channel outside the app stores is the web store, live from 24 May 2023, so the claims are consistent only if web-store spend at least filled the gap.
The values
- NEON 545 reading: 40.6 to 42.3%
- Band 2024: 8.1 to 36.4%
Some detail is too fine to show here; it is kept in the trainer’s notes.
Where it comes from
Our calculation from other figures in the trainer’s notes.
Show the working
- gross: 912.8-841.1 = 71.7
- 912.8-796.6 = 116.2
- 116.2/912.8 = 12.7%
- Net: 2022 = 912.8 × 0.674-0.70 = 615.3-639.0
- W23 > 615.3-567 = 48.3 to 72.0
- W24 > W23 + (567-545) = 70.3-94.0
- 70.3/(796.6+70.3) = 8.1%, 94.0/890.6 = 10.6%
- $1bn: 950-796.6 = 153.4 (16.1%)
- 1,000-545 = 455 (36.4%)
- 950-545 = 405 (33.7%)