What this is
Who kept what of Pokémon GO's app-store spending in the year to February 2026 (¥104–111bn): app stores 30% (¥31–33bn), TPC an estimated ¥14–26bn, and the operator, Niantic until 29 May 2025 and Scopely after, the rest: about half (47–57%).
How it’s built
- App-store spending is our estimate from app-analytics data.
- The store cut is 30%; TPC's take is estimated from the profit GO added to TPC's accounts in its launch year.
- The operator's share is what remains.
What we assumed
- App stores take 30%.The standard rate; some spending pays less, so this is a slight overstatement.
- TPC takes 13–23% of spending.Calibrated from GO's launch year, when its effect on TPC's profit could be seen; TPC does not disclose its fee.
- Web-shop spending is left out.It pays no store fee, so on that channel the operator keeps more.
Sanity check
48.7 ÷ 103.7 = 47% and 63.3 ÷ 111.2 = 57%: about half to the operator.
Where it comes from
Our calculation from other figures in the trainer’s notes:
Show the working
- Base: ¥104–111bn
- App stores 30pct: ¥31.1–33.4bn
- TPC take: ¥13.6–25.6bn
- Operator residual: ¥48.7–63.3bn
- Operator residual % of gross: 47 to 56.9
- 0.30 × 103.7 = 31.1
- 0.30 × 111.2 = 33.4
- operator = 103.7 − 31.1 − 23.9 = 48.7 to 111.2 − 33.4 − 14.6 = 63.3
- 48.7/103.7 = 47.0%
- 63.3/111.2 = 56.9%