DeNA, not The Pokémon Company, is the seller of Pokémon Masters EX on Apple's Japanese App Store, as of October 2026

How it’s built

1. Read from the game's App Store Japan listing, whose developer and seller field is DeNA Co., Ltd. In-app purchases run from ¥120 to ¥10,000.

What we assumed

Nothing. The figure is used as published.

Sanity check

This is the opposite of Pocket, where The Pokémon Company is seller. So Masters EX spending belongs in DeNA's revenue, not The Pokémon Company's.

The value

• DeNA Co., Ltd.

Where it comes from

The line in the source

©2019 DeNA Co., Ltd. ©2019 Pokémon. ©1995-2019 Nintendo / Creatures Inc. / GAME FREAK inc.

Where it’s used

• ProfileNintendo
• ProfileGame Freak
• ProfileCreatures Inc.
• ProfileDeNA
• ProfilePokémon Masters EX

Related figures

Built from this one

• ReportedGames line map publisher developer booker, as of 29 October 2026