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Record

Gross app store appmagic year10 as printed, anniversary year 10 (Jul 2025–Jul 2026)

$6.8bn Anniversary year 10 (Jul 2025–Jul 2026)

EstimateOur model or estimate. Treat it as an order of magnitude.

Where it comes from

The line in the source

Estimates suggest spending has fallen year-over-year for five consecutive years, down to $6.8bn in year 10.

In English

UNUSABLE AS PRINTED: $6.8bn cannot be one year when lifetime is $9.1bn and lifetime was $8.8bn a year earlier (implied ≈$0.3bn). Likely typo for a figure in the $0.7bn range; do not use as year-10 value. Also: 'five consecutive years' fall contradicts year-9 +1%.

Where it’s used

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