What this is
Group revenue multiple (publisher basis, both 2016 readings per C-Q31-1/C-Q31-11) divided by the range of like-for-like audience proxies. Even the most generous breadth proxy (Worlds competitors ×1.8) leaves revenue per proxy fan up ≥3.3×.
Where it comes from
Our calculation from other figures in the trainer’s notes.
Show the working
- 1,019.9/135.8 = 7.51
- 1,047.9/129.9 = 8.07
- 1,019.9/172.0 = 5.93
- 1,047.9/155.3 = 6.75
- 7.51/1.80 = 4.17
- 8.07/0.828 = 9.75
- 5.93/1.80 = 3.29
- 6.75/0.828 = 8.15
Where it’s used
Related figures
Built from this one