Pokémon GO’s app-store player spending in 2016, its launch year (from July)

What this is

Pokémon GO’s app-store player spending in 2016, its launch year (from July): about $786m.

How it’s built

1. Estimated by AppMagic, an app-data vendor, and reported by PocketGamer.biz in an article on GO’s first eight years.

What we assumed

• AppMagic’s estimate is taken at face value.Vendors model spending from store data rather than company accounts; other vendors put GO’s early spending somewhat differently.

Sanity check

Gross player spending on the App Store and Google Play, before store fees; neither Niantic nor The Pokémon Company received all of it.

Where it comes from

The line in the source

$786.4 million in revenue

Where it’s used

• StoryPokémon GO & mobile
• Chart · Pokémon GO & mobileTen years on, Pokémon GO still takes about $730 million a year through the app stores
• ProfilePokémon GO