Where it comes from
The line in the source
The Pokémon Company generated $15.7 billion in retail sales during 2025, up from $12 billion the previous year, according to newly released licensing figures.
Related figures
The same measure, other periods
Explore / Figure
Record
Licensed retail sales, 2025
$15.7bn 2025
EstimateOur model or estimate. Treat it as an order of magnitude.