Licensed retail sales, 2023

Where it comes from

The line in the source

The Pokémon Company was the world's seventh biggest licensor in 2023, generating $10.8 billion from goods licenced to use the company's IP.

Related figures

The same measure, other periods

• Reported2025$15.7bn
• Reported2024
• Reported2022$11.6bn
• Reported2021$8.5bn
• Estimate2018$2.98bn
• Estimate2016$3.3bn