What this is
What License Global’s submission form asks companies: their worldwide retail sales of licensed products, and a required description of which divisions and formulas the figure includes.
How it’s built
- Read from the publication’s 2021 call for submissions, an online survey: “Please describe which business divisions and/or categories are included in your retail sales figures, as well as any formulas used.”
What we assumed
Nothing. The figure is used as published.
Sanity check
Each company defines its own scope. The Pokémon company’s answers to this question are not public, so what its figure covers remains unknown.
Where it comes from
Top 150 Global Licensors - Call for Submissions 2021 License Global (SurveyMonkey) · 2021 Open the original ↗
The line in the source
Please describe which business divisions and/or categories are included in your retail sales figures, as well as any formulas used to reach this number: