Retail sales of licensed Pokémon products in 2024 as listed for The Pokémon Company International in License Global’s 2025 report

What this is

Retail sales of licensed Pokémon products in 2024 as listed for The Pokémon Company International in License Global’s 2025 report: $12 billion.

How it’s built

1. Read from the License Global Top Global Licensors 2025 report (July 2025): rank 7, $12B, with no estimate mark.

What we assumed

Nothing. The figure is used as published.

Sanity check

Agrees with the same figure read from the publisher’s web table. Scope is whatever the company chose to include.

Where it comes from

The line in the source

7 THE POKÉMON COMPANY INTERNATIONAL ------ $12B

Where it’s used

• StoryLicensing & merch
• Chart · Licensing & merchThe $15.7bn everyone quotes is the company’s own count of shop sales, and the latest year is an estimate

Related figures

The same measure, other periods

• Reported2023 (LG 2024 ed., Jul 2024)$10.8bn