Wizards of the Coast 2018 direct-sales end: gross-margin cut ~2%, ~$1.50 per box; direct had slightly greater discount, July 2018

The values

• Gross margin reduction: 0.02
• Box cost increase usd: 1.5

Where it comes from

The line in the source

the company also announced a reduction in gross margin of their products by about 2% ... increasing the cost of a booster box of Magic: The Gathering by about $1.50 or so.