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Record

US retail channel scale anchors, 2024-2025 / year to February 2025-year to February 2026

2024-2025 / year to February 2025-year to February 2026

EstimateOur model or estimate. Treat it as an order of magnitude.

The values

  • GameStop collectibles $ m 2024 -> 2025: 718 to 1,060
  • Growth %: 47.7
  • Share of GameStop sales %: 18.8 to 29.2
  • Target trading cards 2025 $ bn (all card game + sports): 1
  • Ex-Japan Pokemon retail at list price $ bn: 2.34 to 3.05
  • Target trading cards / ex-Japan Pokemon list price retail %: 32.8 to 42.7

Some detail is too fine to show here; it is kept in the trainer’s notes.

Where it comes from

Our calculation from other figures in the trainer’s notes.

Show the working
  1. 1,060.2/717.9 - 1 = 47.7%
  2. 1.0/3.05 = 32.8%
  3. 1.0/2.34 = 42.7% (upper bound on Pokemon's share at Target, since Target's figure includes sports and other TCGs and is at shelf price)