What this is
Estimated player spending on Pokémon TCG Pocket per monthly active user per month, January 2025 to June 2026: from about ¥495 down to ¥239.
How it’s built
- Divide each quarter’s estimated gross player spending by DeNA’s reported monthly active users and by three months: e.g. ¥75.8bn ÷ 51 million ÷ 3 = ¥495.
What we assumed
- The quarterly player-spending figures are the site’s own estimates.They are worked back from DeNA’s filed revenue and an estimated DeNA share; no quarterly spending is published.
- DeNA’s average monthly active users are a consistent base across quarters.They come from DeNA’s own results each quarter.
Sanity check
Spending per user held at ¥330–390 through the year to March 2026, then fell about 40% while users fell only 4%. The research links this to higher-spending Japanese players leaving faster.
Where it comes from
Our calculation from other figures in the trainer’s notes.
Show the working
- 75.8e9/51e6/3 = 495
- 44.1/39/3 = 377
- 31.0/30/3 = 345
- 28.0/28/3 = 333
- 28.4/24/3 = 394
- 16.5/23/3 = 239
Where it’s used
Related figures
Built from this one