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Sensor tower basis resolution, Oct 2024–Oct 2025

Oct 2024–Oct 2025

EstimateOur model or estimate. Treat it as an order of magnitude.

What this is

Rev 2 flags that the numeric test against DeNA has flipped. The resolution still rests on the vendor's own definition and on the vendor-to-vendor comparison.

The values

  • Sensor Tower first month: $200m
  • Sensor Tower year one: $1,200m
  • AppMagic Nov 2024: $236m
  • AppMagic first 12 months: $1,336m
  • If ST net grossed up over AM: 1.21 to 1.28
  • DeNA year one ¥ billion rev2: 237

Some detail is too fine to show here; it is kept in the trainer’s notes.

Where it comes from

Our calculation from other figures in the trainer’s notes.

Show the working
  1. 200/236.4 = 0.85
  2. 1,200/1,335.5 = 0.90
  3. 285.7/236.4 = 1.21
  4. 1,714.3/1,335.5 = 1.28
  5. DeNA 74.6 + 75.8 + 44.1 + 31.0 + 0.4 × 28.0 = 236.6 bn /150.3 = $1.574bn
  6. 1.2/1.574 = 0.76
  7. 1.714/1.574 = 1.09