What this is
How big Pokémon is inside Nintendo: about 9% of software units in the year to March 2026, and about 4.5% of revenue, down from about 12% in 2017.
How it’s built
- Units: Pokémon’s 16.69 million copies in Nintendo’s million-seller table divided by Nintendo’s 185.6 million total software units: 9.0%.
- Revenue: estimated overseas (¥81.0bn) plus Japan (¥22.5bn) Pokémon game revenue, divided by Nintendo’s ¥2.31 trillion revenue: 4.5%.
What we assumed
- The Pokémon revenue figures are estimates.Nintendo does not report revenue by title; they are built from units, list prices and an assumed 60–80% revenue share.
- Only million-selling Pokémon titles are counted.That is all Nintendo’s table lists, so Pokémon’s share is a floor.
Sanity check
The unit share is firmer than the revenue share. In the year to March 2022 the revenue share was about 9.5%.
Where it comes from
Our calculation from other figures in the trainer’s notes.
Show the working
- Units share, year to March 2026: 9%
- Overseas rev point % of dedicated platform, year to March 2026: 3.6
- Overseas plus japan point % of consolidated, year to March 2026: 4.5
- Overseas plus japan point % of consolidated, year to March 2017: 12.2
- Year to March 2022: 9.5%
- Units: (1203+466) ÷ (13,691+4,871) = 1,669/18,562 = 9.0%
- 81,003 ÷ 2,239,541 = 3.6%
- (81,003+22,538) ÷ 2,313,051 = 4.5%
- FY3/17 (44,936+14,790) ÷ 489,095 = 12.2%
- FY3/22 …