How it’s built
- Start from Creatures’ last visible profit, ¥3.87bn for the year to March 2020.
- If income is a development fee, grow it with headcount (about 1.76 times by 2026): about ¥6.8bn in the year to March 2026.
- If half tracks card volume, grow that half with a card index instead: about ¥9.5bn on print volume, ¥13.9bn on print times price.
- Add any dividend from The Pokémon Company in the year it was paid.
What we assumed
- Profit margin stays constant, so fee-based profit grows with headcount.A simplifying assumption; the research has no later Creatures accounts to test it.
- Headcount grew in a straight line between known counts.Only a few dated counts exist; the real path may differ.
- The card index (print volume, or print times yen per card) captures card-linked income.Both indexes are estimates; early print and price data are themselves modelled.
- Creatures receives 34% of The Pokémon Company’s 2024 dividend, about ¥3.05bn.The founders’ shareholdings are not filed; 34% each is assumed.
- Creatures paid no dividends of its own, and the 2020 Umbrella merger had no effect.Neither can be checked; the merger’s effect on retained profits is unknown.
Sanity check
Any later Creatures results notice would settle it: profit of about ¥7bn or less in the year to March 2026 reads as fees; ¥9.5bn or more means at least half its income tracks card volume.
Where it comes from
Our calculation from other figures in the trainer’s notes:
- EstimateA test of whether Creatures’ and Game Freak’s profits could come from cost-plus development fees
- EstimateCard line index against year to March 2020, year to March 2020–year to March 2026
Show the working
- e.g
- FY3/26 fee 3,872×296/168.4 = 6,804
- k=0.5 print 3,872×(0.5×1.758 + 0.5×3.125) = 9,452
- k=0.5 print×price 3,872×(0.879 + 2.709) = 13,890
- FY3/24 adds 3,052
- RE 2026 = 29,275 + Σ NI(FY3/21–26): fee 65,769
- k=0.5 print 82,079
- TPC-tracking 3,872 × 120,056/15,300 = 30,382
Where it’s used
Related figures
Built from this one
- EstimateOur model of what Creatures might have earned in the year to March 2026 if half of its 2020 profit had moved with TPC's card business
- EstimateInversion k by card index (redteam RT-4 qualifier), year to March 2026, Creatures year to March 2026 (hypothetical NI)
- ReportedQ22 fee against royalty inversion testability, year to March 2021–year to March 2026