What this is
Average yearly profit Creatures and Game Freak kept over their lives to their only visible accounts: about ¥1.2bn a year (Creatures, to 2020), ¥0.38bn (Game Freak, to 2015).
How it’s built
- Take retained profits from each company’s results notice: ¥29.3bn for Creatures (March 2020) and ¥9.97bn for Game Freak (March 2015).
- Divide by years since founding: 24.4 years for Creatures, 25.9 for Game Freak.
- Compare with the latest year’s profit: Creatures’ was 3.2 times its lifetime average, Game Freak’s 4.3 times.
What we assumed
- Retained profits are treated as a floor on total profit earned since founding.Any dividends the founders paid their own shareholders would have left the books, so true lifetime profit can only be higher.
- Retained profits make up essentially all of each company’s equity.Share capital is tiny (¥90m and ¥10m) and the notices show no other capital reserves.
- Some of Creatures’ retained profit is dividends from The Pokémon Company, at most about ¥2.1bn.Bounded from The Pokémon Company’s own payouts and the most Creatures could own; stripping it out lowers the average only slightly, to ¥1.11–1.16bn.
Sanity check
An average over 25 years hides the shape: both companies’ last visible year was several times the average, so profits were clearly rising, not steady.
Where it comes from
Our calculation from other figures in the trainer’s notes:
- EstimatePayout trigger analysis year to February 2018 year to February 2024, year to February 2017-year to February 2026
- ReportedHow little of the founders’ retained earnings could have come from Pokémon Company dividends¥84m
Show the working
- Creatures 29,274.709 / 24.39 yrs = 1,200.1/yr
- /25 periods = 1,171.0
- 3,871.855/1,200.1 = 3.23x (3.31x per period)
- 29,274.709/3,871.855 = 7.56
- (29,274.709-1,043)/24.39 = 1,157.3
- (29,274.709-2,086)/24.39 = 1,114.6
- Game Freak 9,973.522/25.93 = 384.7/yr
- /26 = 383.6
- 1,637.495/384.7 = 4.26x
- 9,973.522/1,637.495 = 6.09
Where it’s used
Related figures
Built from this one