What this is
EU competition guidance on a supplier selling through its own group's distributors: that counts as one undertaking, outside the EU ban on anti-competitive agreements (Article 101(1)).
How it’s built
- Read from the European Commission's Guidelines on vertical restraints (2022), paragraph 115, as published in the EU's Official Journal.
What we assumed
Nothing. The figure is used as published.
Sanity check
General law, not a statement about Pokémon. It applies only where the distributors are connected companies within the same group.
Where it comes from
Guidelines on vertical restraints (2022/C 248/01) European Commission / Publications Office of the EU (EUR-Lex) · 30 June 2022 Open the original ↗
The line in the source
This type of distribution system involves a single undertaking and thus falls outside the scope of Article 101(1) of the Treaty.