The values
- Q3 2026 avg visits m: 20.6
- Annual visits runrate m: 247
- Revenue per visit $: 2.04
- 2025 $ million at deflator 1.0 1.5: 503 to 335
- Deflator needed for Grips: 2.58
- Deflator needed for ECDB: 0.98
Where it comes from
Our calculation from other figures in the trainer’s notes:
Show the working
- (26.01+17.8+17.83)/3 = 20.55m/month x 12 = 246.6m visits (2026 Q3 run-rate,). x 2.98% x $68.4 = $2.04/visit -> $502.6m
- ASSUMPTION: CY2025 traffic = run-rate / deflator
- def