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Sep 2026 month: traffic times conversion times AOV against vendor months, Sep 2026

Sep 2026

EstimateOur model or estimate. Treat it as an order of magnitude.

What this is

Grips internal: 31.4/0.459 = $68.4 AOV; 459/15.4 = 2.98% conv (consistent with its bands). Grips $31.4m sits inside; ECDB $57m is 57/40.1 = 1.42x the top; ECDB needs 57/17.83 = $3.20 revenue per visit (e.g. 3% x $107 AOV).

The values

  • Band: $22.3–40.1m
  • Grips implied AOV $: 68.4
  • Grips implied conv: 2.98%
  • ECDB Sep26: $57m
  • Grips Sep26: $31.4m
  • ECDB over band top: 1.42

Some detail is too fine to show here; it is kept in the trainer’s notes.

Where it comes from

Our calculation from other figures in the trainer’s notes:

Show the working
  1. Semrush 17.83m visits x conv 2.5-3.0% x AOV $50-75 : 17.83x0.025x50 = 22.29
  2. 17.83x0.030x75 = 40.12
  3. Grips internal: 31.4/0.459 = $68.4 AOV
  4. 459/15.4 = 2