What this is
The five highest-revenue toy licences in Circana’s German consumer panel, January to 26 October 2025: Star Wars, Minecraft, Harry Potter, Pokémon, Lilo & Stitch.
How it’s built
- From Circana’s German panel commentary, which lists the five without saying they are in order.
What we assumed
Nothing. The figure is used as published.
Sanity check
Conflicts with a retail-tracking panel calling Pokémon Germany’s number-one property (5.5% share). Either the list is unordered, or the two panels differ.
The value
- Star Wars, Minecraft, Harry Potter, Pokémon, Lilo & Stitch
Where it comes from
A filed or published document
The line in the source
Die 5 umsatzstärksten Lizenzen sind Star Wars, Minecraft, Harry Potter, Pokémon und Lilo & Stich.