What this is
The minimum share of Wizards of the Coast and Magic revenue earned in the US in 2025: Wizards at least $1,308m (60%), Magic at least $841m (49%).
How it’s built
- From Hasbro’s filed US revenue, subtract all of Consumer Products’ North America revenue and all Entertainment revenue; what remains must be Wizards.
- For Magic, subtract all non-Magic Wizards revenue as if it were US.
What we assumed
- All Consumer Products North America and all Entertainment revenue are treated as US.Both overstate the deduction (Canada is included), so the result is a floor.
- All non-Magic Wizards revenue is treated as US.The most conservative case, which makes Magic’s US figure a floor too.
Sanity check
If Canada’s Consumer Products sales are $100–150m, Wizards’ US share rises to about 64–67%.
Where it comes from
Our calculation from other figures in the trainer’s notes:
- FiledNet revenues by geographic area (consolidated, all segments), 2023-2025 (fiscal years ended Dec 28 2025, Dec 29 2024, Dec 31 2023)
- FiledHasbro’s Consumer Products revenue by region for 2024–2025, and the fact that it gives no regional split for Wizards of the Coast or Magic
- FiledExternal net revenues by segment, 2025
Show the working
- Wizards US floor: $1,308m
- Wizards US floor share: 0.598
- Magic US floor: $841m
- Magic US floor share: 0.489
- Wizards international cap: $879m
- Wizards international cap share: 0.402
- 2,806.1 - 1,421.7 - 76.8 = 1,307.6 = 59.8% of 2,186.9
- 1,307.6 - (2,186.9 - 1,720.1) = 840.8 = 48.9% of 1,720.1
- 1,895.2 - (566.0 + 249.4 + 200.5) = 879.3