What this is
The share of US adults who bought Pokémon trading cards for themselves in the six months to March 2025: 19%.
How it’s built
- From a consumer survey by Circana, a US retail-data firm, published in March 2025.
What we assumed
Nothing. The figure is used as published.
Sanity check
The same survey found only about a quarter of these buyers play the game. A survey answer, not measured sales; the sample and method are not given in the release.
The value
- 19 percent of adults (past 6 months)
Where it comes from
The line in the source
Nineteen percent of adults have purchased Pokémon trading cards for themselves in the past six months