Where it comes from
ICv2 Hobby Games White Paper 2025 (GAMA Expo 2026) ICv2 (SlideShare) · March 2026 Open the original ↗
The line in the source
Magic up over 50%, with #2 and #3 sets all-time
Explore / Figure
Record
Magic growth 2025, 2025 hobby+mass US/Canada
50 percent (over) 2025 hobby+mass US/Canada
EstimateOur model or estimate. Treat it as an order of magnitude.