What this is
The size of the US and Canada hobby games market in 2025, per ICv2: $3.66bn, up 40%.
How it’s built
- From ICv2, a trade publication, which estimates the market from interviews, public companies and Circana data.
What we assumed
Nothing. The figure is used as published.
Sanity check
It is an estimate built from interviews and public data, not a count of sales; ICv2 does not say whether it measures retail or wholesale dollars, so it cannot be set directly against retail figures.
Where it comes from
The line in the source
The hobby games market grew 40% to $3.66 billion in 2025 according to ICv2 estimates