What this is
Growth in US games and puzzles toy sales, January–June 2026: up 45% year on year, per Circana.
How it’s built
- From License Global, a trade publication, reporting Circana’s first-half 2026 US toy industry release.
What we assumed
Nothing. The figure is used as published.
Sanity check
Trading cards are named the main driver, but no Pokémon-specific figure is given.
Where it comes from
U.S. Toy Industry Achieves Strongest First Half Growth in 6 Years: Circana License Global · July 2026 Open the original ↗
The line in the source
Games and Puzzles (+45%)